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Sanitiser brand enters market with UK-wide supermarket deal and set to launch in seven countries

Sanitiser brand enters market with UK-wide supermarket deal and set to launch in seven countries

A UK sanitiser brand committed to helping the recovery against COVID is set to launch into seven European countries after a rampant market entry

Operating from a 10-acre site in Moray, in its first quarter of trading Just Sanitise is producing in excess of one million litres a week and supplying 300 supermarkets across the UK, as well as organisations across the public and private sector.

Prompted by extortionate PPE costs at the beginning of the Covid pandemic, founders Nicola Harland and Brent Bowie brought together an alliance of businesses with the intention of disrupting the sanitiser market category with a more sustainable, convenient and affordable option.

Fully registered on the Biocidal Register and certified for supply in Europe, the WHO-approved Just Sanitise formula is available to UK and European markets through an alliance encompassing a 50-strong team across manufacturing and bottling, and a distribution fleet of 75 vehicles, accommodating large-scale demand-based production and delivery.

The firm is committed to helping the UK navigate COVID, actively working with businesses to help them reopen, protecting staff and customers, as they begin to rediscover life outside of lockdown as the economy begins its recovery. The business is also set to launch into seven European countries.

In addition, supporting NHS Charities Together, Just Sanitise has committed to a £100k donation in its first year, as well as donating its sanitiser to community organisations across the UK.

Co-founder Nicola Hartland said:

“Our Just Sanitise range was established to help frontline and essential workers access personal protective equipment (PPE) that was both affordable and readily accessible, a response to the supply-and-demand impact we witnessed on pricing at the beginning of the COVID pandemic.

“In a short time, via our alliance and its strong network, we are supplying the public sector and also working with organisations to ensure their amenities are as hygienic as possible, facilitating safe re-opening as lockdown restrictions are eased and an ongoing adherence to public health and government guidelines.”